Market priorities, manufacturing configuration, and business performance: an empirical analysis of the order-winners framework [An article from: Journal of Operations Management] | ![Market priorities, manufacturing configuration, and business performance: an empirical analysis of the order-winners framework [An article from: Journal of Operations Management]](http://ecx.images-amazon.com/images/I/416B0DMNJ3L._SL160_.jpg)
 enlarge | Author: G.j.c. Da Silveira
Publisher: Elsevier
Category: Book
Buy New: $8.95
Format: Html
Media: Digital
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Product Description
This digital document is a journal article from Journal of Operations Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
This study carries out an empirical test of the order-winners framework in manufacturing organizations. Hill [Hill, T., 1985. Manufacturing Strategy: The Strategic Management of the Manufacturing Function, first ed. Macmillan, Basingstoke; Hill, T., 2000. Manufacturing Strategy: Text and Cases, second ed. Palgrave, Basingstoke] proposed the order-winners framework to help managers to improve understanding about markets and to develop a consistent manufacturing strategy. The framework defines ideal profiles of products and markets, and manufacturing and investment decisions that relate to alternative process choices. The study tests the hypothesis of a negative relationship between misfit to an ideal profile defined in the framework and business performance in domestic market share, return on sales, and return on investment in a survey of 183 manufacturers from 17 countries. Results found a significant negative relationship between misfit and domestic market share. The study contributes to operations management research by developing a methodology to measure fit as profile deviation in the context of manufacturing, and applying this methodology to the order-winners framework.
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