''Math is Hard!'' The effect of gender priming on women's attitudes [An article from: Journal of Experimental Social Psychology] | ![''Math is Hard!'' The effect of gender priming on women's attitudes [An article from: Journal of Experimental Social Psychology]](http://ecx.images-amazon.com/images/I/41M00PVHEZL._SL160_.jpg)
 enlarge | Authors: J.r. Steele, N. Ambady
Publisher: Elsevier
Category: Book
Buy New: $7.95
Sales Rank: 3620502
Format: Html
Media: Digital
Pages: 8
Publication Date: July 1, 2006
Availability: Available for download now
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Product Description
This digital document is a journal article from Journal of Experimental Social Psychology, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
In three studies, we examined the effect of a self-relevant category prime on women's attitudes towards the gender-stereotyped domains of arts (positively stereotyped) and mathematics (negatively stereotyped). In Study 1, women who were subtly reminded of the category female (Study 1a) or their gender identity (Study 1b) expressed more stereotype consistent attitudes towards the academic domains of mathematics and the arts than participants in control conditions. In Study 2, women who were reminded of their female identity similarly demonstrated a stereotype-consistent shift in their implicit attitudes towards these domains relative to women in a control condition. The potential role of the working self-concept in mediating social category priming effects as well as the practical implications of these findings are discussed.
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