Google Analytics 2.0 | 
 enlarge | Authors: Jerri L. Ledford, Mary E. Tyler
Publisher: Wiley
Category: Book
List Price: $29.99
Buy New: $11.03
You Save: $18.96 (63%)
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Rating:  11 reviews
Sales Rank: 21972
Media: Paperback
Edition: Pap/Onl
Pages: 336
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 7.4 x 0.9
ISBN: 047017501X
Dewey Decimal Number: 658.87202854678
EAN: 9780470175019
Publication Date: August 27, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
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| Customer Reviews: Read 6 more reviews...
 Essential Manual For Anyone Who Wants To Get The Most Out Of Google Analytics November 13, 2007
Cal Zant
5 out of 6 found this review helpful
There is a ton of out-of-the-box functionality built into Google Analytics, but if a user never goes beyond that they will miss out on some of the biggest benefits that can be found in features like goals, and custom filters. These features can be used to track the success of your web site, your marketing efforts, and your products and services ... which could be important. This book presents these fairly complex concepts in plain language that anyone who is fairly technical can understand.
The book also explains how to setup profiles and other users so that multiple people in an organization can have access to the reports. This is pretty easy to do, but again the book explains it in such a way that almost anyone can understand the importance of assigning users to a particular profile and the differences in roles (i.e. reports only or account administrator).
It also walks you through each report section of Google Analytics, and gives you an overview of what each report is displaying, it's drill-down capabilities, and any assumptions or "gotchas" that might exist to help you understand the data behind the report. It also points out a few real-world business uses of a few of the reports, and how you can leverage a particular report to make business or design decisions ... which also could be important.
Overall, I think this is an essential manual for anyone who wants to get the most out of Google Analytics. Like I said, the software really has a lot of power and functionality out-of-the-box, but if you can go beyond that into some of the more custom features you will get a lot more value out of it ... and this book helps you get there. Its an easy, light read and most people can probably read it in just a few sittings. I would recommend it to anyone in your organization that is going to ever log into Google Analytics.
http://www.stuffthatjustworks.com/2007/11/11/GoogleAnalytics20.aspx
Very useful for Google Analytics users February 17, 2008
Carsten Cumbrowski (Fresno, CA USA)
4 out of 5 found this review helpful
This is the updated version of the same title, which was released over a year ago. I complained about a few things, which were corrected or included in this updated version of the book. For this reason am I giving this version 5 stars instead of just 4 as I did for the previous version.
Also added were some tips that go beyond Google Analytics, including tips for the use of another free analytics tool that lets you analyse the web server log-files on your own server.
If you are a user of the free Google Analytics service, you are probably on a tight budget or just started out to get your head around the subject of web analytics. The features of Google Analytics multiplied over the past years since Google bought Urchin Software, which became Google Analytics.
You can hire Google Analytics certified consultants, but they are not cheap. You are better off to spend the few dollars on this book first, because with its help are you probably able to figure out most of the things yourself. You can still hire an expensive external consultant for the really tricky stuff afterwards.
If you are new to web analytics in general, I would also suggest to get Web Analytics: An Hour a Day to learn about web analytics in general. All software and tools are useless, if you don't know what you want to use them for.
On building a better website February 25, 2008
Dinh Le (Quincy, MA USA)
2 out of 3 found this review helpful
Before reading this book, I didn't even think anyone could write a whole book about a free service that looked pretty simple to understand. I mean, hey all you need to know is how many people visit the site and from where, right? Wrong! Read along and I will tell you what I learned.
I think by now a lot of people have heard about google's free service to track information about your website. Perhaps you even already have it installed. I like most people always knew statistics about our websites to be very important in figuring out if people are actually visiting websites we spent so long to create. That and its just fun to see the numbers, especially when they are increasing. Beyond that I have never really paid much attention to any of the other numbers, mostly due to not knowing what they stood for or just thinking they didn't matter much.
Well let me just say that after reading 300 or so pages about google analytics, I have a very different opinion on the matter. I had google analytics installed before on other websites, but i didn't know about all the features or what was really important to track.
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This book was one of my favorites and I've read a lot of books on Google September 29, 2008
Jon Davis (USA Florida)
This book was one of my favorites and I've read a lot of books on Google
A fantastic reference for a fantastic resource for Web analytics February 11, 2008
Manny Hernandez (Palo Alto, CA)
1 out of 2 found this review helpful
I welcomed the arrival of Google Analytics 2.0 after having found the preceding edition to be very useful. The authors walk the reader through the basics of web analytics, going into as much detail as a novice would need to set up your first Google Analytics account, dissecting the platform section by section and not skimming when it comes to dealing with the advanced topic of Goal Setting, arguably one of the toughest (and most important) things you can do with Google Analytics.
The one downside of this book is the same problem any book dealing with software has: it will get outdated, which is the reason why the authors published this new edition. Outside of this, it's an excellent reference for anyone seeking to become familiarized with analytics at large and, specifically, with how the world's best free analytics package (and one of the best ones, including those that you pay for!) -Google Analytics. Take my word for it: I have been a Google Analytics user since I could get my hands on it and a WebTrends user (a very expensive alternative) since 2002.
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