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Marketing (with InfoTrac) | 
 enlarge | Authors: Charles W. Lamb, Joseph F. Hair, Carl Mcdaniel
Publisher: South-Western College Pub
Category: Book
List Price: $202.95
Buy Used: $1.57
You Save: $201.38 (99%)
New (22) Used (99) from $1.57
Rating:  3 reviews
Sales Rank: 290325
Media: Hardcover
Edition: 8
Pages: 768
Number Of Items: 1
Shipping Weight (lbs): 3.9
Dimensions (in): 10.9 x 8.7 x 1.2
ISBN: 032422155X
Dewey Decimal Number: 380
EAN: 9780324221558
Publication Date: January 5, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: With pride from Motor City. All books guaranteed. Best Service, best prices.
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Product Description
The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.
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| Customer Reviews:
 Well writen and informative April 12, 2007
D. B. Osterwiel
I read this book for my finance class and thought that it presented the material in a logical and meaningful way. There were interesting scenarios that it presented along with the information that helped illustrate the subjects. I recomend this book for anyone interested in marketing.
 Current and Informative February 6, 2007
Leslie
Overall, it is a good book. There are many great examples used with relevant companies highlighted. The information presented can be interpreted as biased and I often disagree with slant taken. The book layout and design is busy, and all of the supplemental features can be detracting at times.
 Cluttered and a Deception March 10, 2007
Pat (La Crosse, WI U.S.A.)
The content is average, but the text is very cluttered with extraneous sidebar information, symbols, different colored headings, and purple "online" blocks on many pages. My biggest complaint is that one chapter is completely missing. When you get to chapter 19, there are learning objectives, an outline, and then the reader is directed to go online to see the chapter. If you want to take the book with you to read, you must be near a computer for chapter 19, or print it. I paid a lot of money for a text book, which I assumed was complete. It is not. I was cheated out of one of the chapters that I paid for and then I had to print it out to read it away from my computer. Not ethical. I am very disappointed with the authors.
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