Do You Matter? How Great Design Will Make People Love Your Company | 
 enlarge | Authors: Robert Brunner, Stewart Emery, Russ Hall
Publisher: FT Press
Category: Book
List Price: $24.99
Buy New: $13.97
You Save: $11.02 (44%)
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Rating:  84 reviews
Sales Rank: 17385
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 8.8 x 5.7 x 1
ISBN: 0137142447
Dewey Decimal Number: 745.2
EAN: 9780137142446
Publication Date: August 22, 2008
Availability: Usually ships in 1-2 business days
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Product Description
More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA.You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
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| Customer Reviews: Read 79 more reviews...
 Excellent book on getting to the top and staying there September 26, 2008
Eagle Vision (Southeastern United States)
5 out of 5 found this review helpful
The book has numerous real life vignettes on successes and failures of products in many industries, from home remedies such as Vicks Vaporub to the Ipod to the Motorola Razr.
This is a great book on leadership, marketing, creativity and evolution of successful companies. This book (based upon the title) was not what I expected but in the end I was pleasantly surprised. It was entertaining, make me more inquisitive and helped me as a consumer critically evaluate a product line (such as MP3 players, for example, and the success of the IPOD).
Being a consumer and a person who is a definite Prosumer (professional consumer), I am amazed at the background of what makes a product popular and gives the consumer coming back for more.
The authors have written in such a clear and interesting style that I read the entire book in one sitting. I was utterly fascinated and if I were an engineer or inventor, Consumer product manufacturer or executive in a NASDAQ company, this would be essential reading for my employees.
Very enjoyable reading, good lessons to learn November 21, 2008
Nishant Agarwal (Calabasas, CA USA)
4 out of 4 found this review helpful
The book gives a very forceful view of Design driven culture,
to make an emotional connection with customer, think about the
customer interaction at all touch points, be it buying process,
usage, trouble shooting, customer service, repair, any part of
the customer interaction chain. Real world latest examples are
given of companies like Apple and BMW. Revolutionary products
like the iPhone to simple ones like Vicks Vaporub are discussed.
Why do customers use your product? Because they have no other
viable choice or because they do have an emotional attachment
to the product and cant live without you, you really matter to
them.
Design in this way can be extended to research, development
or manufacturing process, sales, marketing, CRM, and all the
processes of the company.
The book gives examples of companies like Apple which embodied
Design into their culture and continued evolving, while Motorola
who made a one off runaway hit the Razr, but could not embody
Design into their culture and today are looking to sell their
mobile business.
I am a Senior Software Engineer, and am responsible for Architectural
design of our software product, and this book has definitely given
me a fascinating change of heart and insight into Design for software
too.
A fascinating book about how the impact of good design August 29, 2008
P. Baker (Solana Beach, CA USA)
6 out of 7 found this review helpful
This book is a great read about what good design is and the difference it can make on a company's success. It's full of real life examples about how some companies do it right and others fail miserably. No longer is design confined to the appearance of a product, but now it involves a whole myriad of things. One example the author uses is the iPod. The iPod is more than just an attractive object. It's the iTunes store, the 99 cent songs, and even the Apple store. If you have any interest in learning about the impact of design this is the definitive book. It's co-written by the the first head of ID for Apple. The book is full of illustrations and practical examples. Read this and you'll never look at a product in quite the same way.
Design isn't what you think it is, but it is definitely important September 24, 2008
Charlie (USA)
3 out of 3 found this review helpful
As a business student, I felt this book was a page turner and a must-read for anyone interested in marketing research. It covers several real-world examples that are hot topics in today's marketing courses and reflects a modern approach to design-driven research and implementation. The authors frequently use Apple's iPhone as an example of how the company sells the whole experience to the customer rather than just a solid product. One of the authors, Robert Brunner, was listed as a former Director of Industrial Design at Apple, which explains the frequent analogous comparisons between Steve Jobs, Apple, and other companies. I also detected a strong affection towards BMW vehicles, suggesting one or more of the authors may own at least one BMW but I admit that they sell the experience as well as a stout automobile. The authors wrap up the book by summarizing the major ideas behind design-oriented products and how it has to strike an emotional chord with the customers. The authors cover a concept that is not frequently examined in marketing courses but is often hinted at or brought up as a side conversation. One scenario explored by the authors focused on Harley-Davidson and how they sell the brand and "lifestyle" and not just a mode of transportation. Super Sport bikes, naked bikes, and Dual-purpose bikes might offer better performance or versatility, but Harley-Davidson sells you the brand along with a machine that evokes an emotional attraction with its "potato-potato" exhaust. Overall, I felt this book did an excellent job of covering a very abstract concept lost to large companies that are undergoing a death spiral in today's economy. The book was also a quick read, so expect to finish it within a few hours.
Design at a whole new level! November 3, 2008
Bob Leigh (Silicon Valley, CA)
3 out of 3 found this review helpful
We all have horror stories about our experiences with poorly designed products and services, which can turn us from being a happy customer - and an advocate, to an irate customer who hates the company.
In "Do you matter?" Robert Brunner and Stewart Emery did an excellent job of telling us exactly how great design will make people love your company! Point-by-point, this book brilliantly lays out how great design must be central to not only the industrial design aspects of products, but must also reach beyond to include designing a compelling personal experience for the customer.
Each point was vividly illuminated with actual case studies and examples of how great design created loyal customers for companies like Apple, Starbucks, Fuego Grills and Jones Soda.
And yes, I liked the bold design and layout of the book. I especially found the wider margins which were filled with notes and illustrations, a nice experience.
I would definitely recommend this book to all designers - and to those CEOs and Executives who are serious about having people love their Company. I rate this book at 5 stars.
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