Customer Reviews:
 Intuitive, yet rigorous November 19, 2001
22 out of 24 found this review helpful
This is probably the best experimental design and analysis text available out there. Unlike other texts (e.g., Winer et al.'s), it is writen as a book to be read rather than as a reference to be consulted sporadically. My graduate students all praise it for being just at the right level of intuitiveness-rigor. I suspect that it covers about 85-90% of the analysis issues that behavioral researchers face with respects to experimental data (e.g., from one-way ANOVAs to three-way mixed-design factorials, contrast analysis, elementary ANCOVA). For the rest (e.g., fractional designs, random-effects models), researchers should consult more technical (and less readable) texts such as Kirk's and Winer et al.'s. I only wished that the author would come up with a new edition--the current edition (the 3rd) was published in 1991--and that he would use a broader range of examples (e.g.,from social psychology as opposed to cognitive psychology only). Overall,however, it's a great reference.
Design and Analysis: A Researcher's Handbook August 15, 2005
Bob Lillard (Duncan, OK USA)
10 out of 12 found this review helpful
This is absolutely one of the best statistical analysis reference books that I've ever seen. It's easy to read, easy to follow and doesn't skip the minor steps that people several years out of the academia environment tend for forget. I highly recommend this handbook for anyone that is wanting to do Real Work in Real Time.
hard cover and softcover September 23, 2005
Kaigang Li
3 out of 17 found this review helpful
I remember I odered this book with a hardcover, but what I recieved is softcover. I am using this book, and won't return it to you. But I hope next time, it won't happen to me again. Thanks.
 Business students who want simple "why" & "how" of technic November 1, 1998
13 out of 22 found this review helpful
A business student interested in multivariate techniques seeks a book on regression and ANOVA that does not have involved/advanced mathematics. This book is an answer to that.An earlier edition emphasised the Behavioural Sciences. I expect that this edition attempts to speak to a wider audience
 Low quality stats textbook January 18, 2007
John B (Atlanta, USA)
2 out of 7 found this review helpful
If you are a professor looking at this, do your students a favor and don't use this book. It is confusing, difficult to follow, boring, and a waste of money. Every student who has used this book says about the same thing, "I tried reading it for the first couple weeks but I stopped when it became obvious that I wasn't getting anything from it." I bet there are many copies of it out there with the first 100 pages highlighted but nothing after that. If you are a student buying this book for a class, I am sorry. I recommend buying supplementary material that is more approachable.
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