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Marketing Management (12th Edition) (Marketing Management) | 
 enlarge | Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall
Category: Book
List Price: $166.67
Buy Used: $40.00
You Save: $126.67 (76%)
New (36) Used (122) from $40.00
Rating:  27 reviews
Sales Rank: 2302
Media: Hardcover
Edition: 12
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.2
Dimensions (in): 11 x 8.7 x 1.4
ISBN: 0131457578
Dewey Decimal Number: 658.8
EAN: 9780131457577
Publication Date: January 1, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 22 more reviews...
 Excellent and Updated Textbook October 31, 2007
Elijah Chingosho (Nairobi, Kenya)
8 out of 8 found this review helpful
I have used Marketing textbooks by Philip Kotler when doing my MBA in the 1980s when I was a novice in the field of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. This book is really the top quality book that one would expert of Kotler and his colleague.
The 12th edition of "Marketing Management" is an excellent textbook on the current marketing trends. It is an enjoyable and useful book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.
This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet. This is also a must have- book for those doing an MBA or other business studies at undergraduate level.
Great book for High Tech Product Managers March 26, 2007
webspider007 (Bay Area, CA)
4 out of 4 found this review helpful
This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given through out the book. All the examples may not be high-tech, however; they convey the concepts.
Pretty Good October 2, 2005
jeph4e
11 out of 19 found this review helpful
Helped to review all the material that I'd forgotten and refresh the stuff that I knew.
Good detail and wide look at general marketing. Not a beginners book.
Marketing Management (12th Edition) November 3, 2006
John Grabski (Rochester, NY USA)
1 out of 7 found this review helpful
Absolutely awesome material. I couldn't imagine how one might improve this textbook.
Reference essential for marketing students January 5, 2007
Mr. Michael Ormesher (UK (GB))
1 out of 3 found this review helpful
I used this book as part of my online MBA studies for a Managing the Environment Module. I found the book to be a fantastic reference and had almost everthing I needed for answering my questions and more.
I will keep it for reference throughout my studies and professional work tasks. Fantastic book with lots of case studies and excercises and a example marketing plan for future use or duplication.
M. Ormesher (UK)
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