Mass Media in a Changing World with Media World 2.0 DVD-ROM |
 enlarge | Author: George Rodman
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book
Buy Used: $32.95
New (19) Used (61) from $32.95
Rating:  1 reviews
Sales Rank: 9642
Media: Paperback
Edition: 2
Pages: 576
Number Of Items: 1
Shipping Weight (lbs): 2.9
Dimensions (in): 10.8 x 8.5 x 1
ISBN: 0073342998
Dewey Decimal Number: 302.23
EAN: 9780073342993
Publication Date: January 30, 2007
Availability: Usually ships in 1-2 business days
Condition: Includes CD. Quality Book, Fast Shipping.
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Product Description
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies.
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Customer Reviews:
Mind Numbing Detail June 16, 2008
D. Owens (MN)
There are sections of this text that read like a dictionary...paragraph after paragraph of definitions. The section on the Internet devotes several pages to the history of the medium, going back to the 1960s. My instructor told us he chose this book because it had truly current case studies (in both the book and the DVD). Yet I found these current examples were less effective than I expected...perhaps because I had already "lived" them?
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