Successful Business Intelligence: Secrets to Making BI a Killer App | 
 enlarge | Author: Cindi Howson
Publisher: McGraw-Hill Osborne Media
Category: Book
List Price: $39.95
Buy New: $21.38
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Rating:  3 reviews
Sales Rank: 51626
Media: Hardcover
Edition: 1
Pages: 244
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 0.9
ISBN: 0071498516
Dewey Decimal Number: 658.472
EAN: 9780071498517
Publication Date: November 26, 2007
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Product Description
Praise for Successful Business Intelligence "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics "When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects "A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research "Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation "This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express "Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC
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| Customer Reviews:
Seasoned Professional Shares Key Insights December 23, 2007
Richard Hackathorn (Boulder, CO)
15 out of 16 found this review helpful
Cindi Howson has impressed me as a thoughtful and knowledgeable professional who has contributed greatly to the BI field by living in the trenches, digging into the details, and teaching others about her experiences.
It is hard to find a comprehensive book on BI that is written without an impenetrable cloud of technical concepts. Ten years ago, successful BI depended on the expert execution of those technical concepts. However, BI has matured, increasing the importance of nontechnical factors for successful BI.
This book tracks this trend by clarifying the current success factors for successful BI projects. Oldies and goodies are covered, such as the necessity of executive support, data quality, and business-IT partnership. However, the real contribution lies in highlighting some of the new success factors, such as:
- Measuring Success: If you can not measure BI, you will not be successful. The book suggests numerous ways to measuring your BI effort.
- Role of Luck, Opportunity, Frustration and Threat: We hate to admit it, but BI projects are often successful (or not) for reasons beyond our control or even our imagination. Get over it! The book suggests ways of maximizing your success by making you aware of this dynamic.
- Agile Development: Do not build BI systems in the old traditional way. We all know this. But do we know a good alternative? The book outlines the Agile Manifesto to deliver early and continuous versions, embrace requirements changes, intensify person interactions, etc.
- Organizational Culture: Experienced BI professionals realize that some company cultures are so messed up that there is no way to have a successful BI project. Sad but true! This book suggests the essential cultural characteristics based on the research of Jim Collins.
I highly recommend this book to both BI professionals who have some experience and business executives who are new to BI. The old timers can refocus and sync with the new trends. And, the executives can focus on the real business issues, avoiding paralysis over technical details.
Excellent Book for those New to BI or Running BI Shops June 21, 2008
T. Powlas (Virginia)
1 out of 1 found this review helpful
Excellent book defining BI best practices, how BI measures processes, BI for process improvement, defining what BI is, how to set up a BI strategy with real-life case studies.
I cannot tell you how many times I have referred to this book - it is dog-eared, post-it noted, and referred to many times in my daily life of working in Business Intelligence.
Cindi Howson explains what BI is, what agile is, what's worked well, what hasn't worked well, and there's a survey at the back of the book that I am anxious to use. For example, I have heard the term "agile BI" several times at trade shows but I never really understood it until I read this book.
This book is a must-read for those working in BI, managing BI, or those who need to strategize based on BI results. It is a fantastic book!
Yin and Yang June 14, 2008
David Flynn (Norcross, GA USA)
1 out of 2 found this review helpful
Cindi Howson's book is timely, relevant, insightful, thought provoking, and actionable. She constructively addresses the Yin and Yang perspecitives of IT Professionals vs. their Business User communities, and the fertile common ground where their successful Business Intelligence initiatives and value resides; providing current reference cases generated from her market surveys and company interviews.
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